How We Operate · Marketing

Marketing

Marketing spends money to bring in customers. The question this function keeps coming back to is whether that spend is actually working, channel by channel, measured by the customers it wins rather than the leads it reports. Two audits today; more of how we think about marketing is coming.

Published Audits

Advertising Waste AuditWork out how much of your ad budget is buying customers, how much is not, and which part of that you can prove either way.Acquisition Payback AuditWork out what a customer really costs through each channel, and whether the ones you won were worth having.

A one-time audit tells you what was true when you ran it. We build ours to run continuously instead: an agent watches the same evidence every day and says something the moment it crosses a line, rather than waiting for someone to remember to check again.

Read it

Every audit is written out in full — the method, the decision rules, a worked example. Free to read and free to judge, no conversation required.

Run it by hand

Pull the evidence it asks for, paste the prompt into whatever AI assistant you already use, once.

Connect it

Point the same audit at live business data so it watches on its own — what we build and run for a customer.