Built for owner-led service businesses

Stop being your company’s operating system.

Catalyst finds the first part of your service business that depends too heavily on you and turns it into a connected system your team can run.

Free. Private. No sales call required.

The real problem

Your business has software.
It still runs on you.

The signs are easy to recognize.

You are still the person who knows what happens next.

Important follow-ups depend on someone remembering.

Customers and projects become visible when something goes wrong.

Answers live across inboxes, texts, spreadsheets, and people’s heads.

Team members wait for context only you can provide.

You learn about problems after they have already become expensive.

This is not a software shortage. It is owner dependency—and adding another disconnected tool usually makes it worse.

What Catalyst changes

Turn one owner-dependent workflow into a system the business can run.

Catalyst identifies the first place where your business depends too heavily on you, then configures a working solution around the people, information, and tools already involved.

Capture the work

Requests, messages, meetings, documents, and updates enter one connected system instead of disappearing across channels.

Preserve the context

Customer history, decisions, standards, and operating knowledge stop living in one person’s head.

Surface the next move

Your team knows what needs action, while you get a clear view of what matters without reconstructing the business from multiple tools.

Start with one workflow. Prove it works. Expand only when it earns the right.

What would stop if you stepped away for five working days?

Catalyst will identify the first part of your business that still depends on you and show you what a practical first milestone could look like.

Free. No commitment. Specific to how your business operates.

The platform

One connected platform,
not another disconnected tool.

Catalyst runs on its own modular operating platform. We configure only what the first milestone needs, while keeping essential systems such as accounting or scheduling in place.

Helm one interface into the businessConnected customers and relationshipsTrack jobs, projects, and accountable workAtlas business memory and documentsNico intake and dispatchSignal outbound communicationLedger financial operationsPulse daily operating visibility

One shared memory

Every configured module and agent works from the same business context instead of creating another silo.

One clear view

Owners see what needs attention without piecing the story together from inboxes, spreadsheets, and separate applications.

One workflow at a time

Catalyst starts narrowly, proves the first workflow in the real business, and expands only when there is a clear reason to do so.

Who Catalyst is for

Built for service businesses where important work still depends on the owner.

The platform stays the same. Its configuration changes based on how work enters the business, moves through the team, and reaches the customer.

Local and field services

Work begins through calls, texts, forms, and site visits. Catalyst helps capture requests, coordinate jobs, preserve customer context, and keep follow-up from depending on the owner.

Contractors and tradesHVAC and plumbingLandscaping and cleaningHome and field services

Client and relationship-based services

Work is built around long-running relationships where commitments, history, communication, and follow-through matter as much as the task list.

Consulting and agenciesAccounting and legalMarketing and PRFinancial and wealth advisory

Project-based businesses

Work moves through defined scopes, budgets, handoffs, deadlines, and client decisions that need to remain visible from beginning to end.

Creative and design studiosArchitecture and engineeringRecruiting firmsSoftware and development shops

How Catalyst works

Fix one dependency.
Prove it.
Then decide what comes next.

No generic readiness score. No open-ended transformation engagement. No forced migration. Every stage produces something concrete.

01

Find the dependency

The private diagnostic forms a specific hypothesis about where the business depends too heavily on the owner. You confirm or correct it before anything is recommended or configured.

Output: A confirmed operating dependency and one milestone worth pursuing.

02

Design the first system

Catalyst maps how the work happens today, decides what should enter the platform, identifies what should remain outside it, and reviews the proposed configuration. An outside specialist is added only when the milestone carries meaningful legal, compliance, financial, or industry-specific risk.

Output: A concrete blueprint that is yours to keep.

03

Run it in the business

Catalyst configures the required modules, agents, business context, and workflow. A person checks the working version before your team begins using it with real work.

Output: A live workflow configured around your business.

04

Measure and expand

Catalyst tracks whether the workflow reduced the dependency it was built to address. We debrief on what changed and decide whether the next milestone has earned attention.

Output: Evidence of what changed and a clear decision about what comes next.

Illustrative example — not a specific client

The partners should review proposals—not rebuild them.

A 12-person architecture firm works with schools and nonprofit institutions. Project managers can assemble a proposal, but the two founding partners are the only people who know which past projects should lead and why.

What depends on the owners

The firm’s proposal-positioning logic lives only in the partners’ heads. Project managers draft without it, and the partners repeatedly rewrite the opening and reorder the featured work.

What Catalyst configures

Atlas holds the firm’s positioning standards and relevant project history. Track runs the intake and review workflow. Together, they give the project manager a recommended project order and positioning angle before the first draft begins.

What gets measured

Partner rewrite time, the number of major positioning changes after the first draft, and whether project managers begin with the right examples and narrative.

What could come next

The same business context could later support employee onboarding, proposal drafting, or a searchable archive of past wins—but only after the first workflow proves useful.

The first milestone

Proposal Positioning System

Before drafting begins, a project manager answers a short set of questions about the prospect, comparable scope, budget, funding context, and decision criteria.

See current experiments and the pilot program →

The team

Small by design. Senior people stay involved.

Catalyst is a partner-led studio, not a handoff-heavy consulting firm. The same senior team stays involved from the initial diagnosis through configuration and measurement. When a milestone involves meaningful legal, financial, responsible-AI, compliance, or industry risk, we bring in the right specialist for that decision.

Partners

Mike Anderson

Mike Anderson

Partner, AI Strategy & Platform Architecture

Rob

Rob

Partner, Growth & Partnerships

Adam

Adam

Partner, Delivery & Workflow

Advisors

Eric

Eric

Responsible AI Advisor

Liz

Liz

Legal Advisor

Eric

Eric

Finance Advisor

Specialist bench

Catalyst maintains an on-demand bench of outside specialists. They are brought in only when a specific milestone requires judgment beyond the core team—not as an automatic layer of cost or process.

LegalFinanceMarketingOperationsResponsible AIIndustry specialists

Common questions.

Start here

What still depends on you?

Tell us how your business operates. Catalyst will form a specific hypothesis about the first dependency worth fixing—without a sales call, a generic readiness score, or a recommendation to buy five more tools.

Free. Private. No commitment.