Discover your company'sbiggest AI opportunity.
Get your senior team out of the day-to-day, one milestone at a time.
Free. No sales call required.
See Current ExperimentsThe problem
Every business
has friction.
Leads fall through the cracks.
Knowledge gets trapped in people's heads.
Work depends on one person.
Customers wait too long.
Teams waste time searching.
You don't need more AI tools — you need to know which one thing to fix first. That's what your AI Diagnostic finds. And because we're a small, partner-led studio instead of a big consulting firm, it costs a fraction of the price.
What we're learning
Working with growing service businesses,
we keep finding the same patterns.
Leadership is still the bottleneck for client communication.
Knowledge lives in people's heads, not in systems.
Stalled leads and quiet clients depend on someone remembering to check back in.
Teams spend more time coordinating than doing the work.
Nobody has a clear, current read on which projects are actually profitable until the job is closed out.
Owners find out about problems after they've already gotten expensive.
These are the patterns your diagnostic checks for first.
Works with what
you already use.
No migration. No rip-and-replace. We start beside your existing tools — and build so you're not locked into us either.
Built for growing service businesses.
Consulting firms, agencies, and other knowledge-intensive businesses where senior leadership needs to get out of the day-to-day without losing control.
How we work
together.
Not a readiness score, and not an open-ended commitment. Every stage leaves you with something concrete — some of it yours to keep even if you stop working with us — and at two points, the choice is yours.
Diagnose
Catalyst forms a hypothesis about what's actually slowing your business down. You confirm or correct it inside your private diagnostic workspace, and what you confirm gets saved so it carries into everything that follows.
Output: A confirmed hypothesis and one milestone worth pursuing.
Review
Before anything gets built, the plan gets a second look. You pick how.
Output: A plan someone besides you has checked.
Blueprint
Catalyst looks at what you actually run on today — your tools, anything already automated — and turns the milestone into a concrete technical plan.
Output: A blueprint that's yours to keep, even if you never build it with us.
Build
You choose how deep to go, then Catalyst builds a working version of the plan. Someone on our team checks it before it touches your business.
Output: A working solution, checked by a person before it goes live.
Operate & Measure
It runs alongside your business. We track whether it actually reduced the problem it was built for.
Output: A clear read on whether it worked.
Repeat
We debrief on what worked and identify the next milestone.
Illustrative example — not a specific client
A 12-person architecture firm working with schools and nonprofit institutions.
Friction
"Proposals, mostly. By the time a draft comes back to us, we're rewriting the opening and reordering which projects we lead with."
Hypothesis
"Sounds like you and your partner are the ones who actually know which projects to lead with. That's not written down anywhere, so a PM drafts blind and you end up rewriting instead of reviewing."
Confirmed
"Exactly. We know what should lead first. Similar client, similar scale. But it's only in our heads until we see a bad draft and say no, lead with this one instead."
Milestone
Proposal Positioning Framework
A short questionnaire — client type, comparable scope, budget scale, funding context — that outputs which past projects to lead with, in order, and the angle for each, before a PM starts writing.
Why this first
Kills the rewrite cycle. PMs draft with direction; partners review instead of rebuild.
First version
A simple form a PM fills out before drafting — nothing automated yet.
Not included yet
Auto-generating proposal text, integrating with existing tools, unusual client types — those stay manual for v1.
What happens next
Review
The firm skips the paid option. Catalyst reviews the framework internally, free, before anything gets built.
Blueprint
Catalyst maps their existing proposal folder and project tracker, then turns the framework into a concrete technical plan.
Build
The firm runs it on Catalyst's platform alongside their existing tools. Catalyst builds a working version; someone on the team checks it before the PMs start using it.
Operate & Measure
PMs use it on live proposals for a few weeks. Rewrite time on the opening and project order drops close to zero.
Repeat
Next up: the same logic applied to onboarding new hires on positioning standards.
The Build stage usually runs as a hands-on pilot. See current experiments and the pilot program →
The team.
A small, partner-led studio — not a large firm. Backed by named advisors and an on-demand specialist bench for whenever a milestone calls for outside judgment.
Partners
Mike Anderson
Partner, AI Strategy & Platform Architecture
Rob
Partner, Growth & Partnerships
Adam
Partner, Delivery & Workflow
Advisors
Liz
Legal Advisor
Eric
Responsible AI Advisor
Eric
Finance Advisor
Specialist bench
Beyond the partners and advisors above, Catalyst draws on outside specialists by domain — brought in during the Review stage, only when a milestone actually calls for it, for a flat fee separate from the build.
Common questions.
Start with a diagnostic.
Not a sales call.
Tell us about your business and we'll set up your private diagnostic workspace — a specific analysis of how you operate, not a generic questionnaire.
Free. No commitment. Just a clear next step.